PR & Media Coverage
One of Waterford Walls’s biggest achievements has been the positive PR and Media which the festival has attracted to Waterford. In 2018, an independent marketing valuation of the media was done and it came in at a value of 8.5million upwards. This is truly phenomenal considering the budget we can afford to allocate to this area. We expect this valuation to go up to 10million plus after 2019’s festival.